As per the announcement, the partnership seeks to create an eco-economy platform that will provide a twist on the traditional challenges within the film industry. The new project will allow fans to have an up-close and personal relationship with the film industry. This will be done through digital NFTs and tokenization of exclusive moments and collectibles. The project will revolutionize how fans interact while watching movies, such as choosing different endings and purchasing the items they like in the film. In addition, royal fans get rewards through utilities such as unprecedented behind-the-scenes access and more.
While commenting on the project, Ivan Atkinson said:
“This project is one that has taken careful crafting and consideration. I aim to contribute to the film industry by creating a way for an audience members to participate in the movie-making process. Caduceus has been instrumental in helping with that vision, as they are nothing but exceptional at what they do. I am excited to have our audience join in on this project. It’s going to be great to give them unseen access to the world of filmmaking.”
The partnership was done through Ivan’s -acclaimed production company One Van Films. One Van Films is an independent film production company based in London. Ivan has produced many works over the years, including Gentleman (2019), Aladdin (2019), and Wrath of Man (2020). He has also worked with many creative talents like Guy Ritchie, Matthew McConaughey, and Jason Statham, among many others.
Ivan chooses the Light Cycle platform due to its speed, low transaction fees, and ease of use. The platform has been tailed for various industries, including gaming, entertainment, fashion, film, sports, real estate, retail, NFT, and music. The project has a content management system that enables users to upload virtual content and build diverse venue models, assets, and land purchasing. This feature allows businesses to engage with their community while allowing global users to interact with their favourite brands or celebrities.
Adding to the partnership, Sara Ezen of Light Cycle stated:
“The conversations with Ivan naturally evolved from a straight-forward NFT project with incredible utilities through to a full-blown tokenization project! It makes complete sense as NFT holders can stake their NFTs against all future One Van Films productions. The disruption to the traditional film market is unprecedented. It’s the start of the Future of filmmaking.”