Since Bitcoin burst onto the market in 2008, cryptocurrencies and the idea of decentralized digital currencies have fascinated the world. The possibility of an alternative to traditional banking, and true financial independence and anonymity of transactions, is appealing for many reasons.
But for as many reasons as there are to invest in crypto, there are just as many concerns and scandals. The anonymity factor makes cryptocurrencies a target for fraudsters and thieves; regulations are difficult to construct and enforce; some governments have completely banned use and trading; and cryptocurrencies are extremely volatile, subject to high fluctuations in value and dramatic bankruptcies. Because of the amount of electricity necessary to mine for cryptocurrencies, they have even been accused of impacting climate change.
The market surrounding cryptocurrencies is robust, with many jobs depending on the growth and increased usage of blockchain technology. Thousands of jobs and companies have sprung into existence to facilitate buying, selling, trading, educating, reporting on, mining, and more. Because of the innate challenges involved with a currency that isn’t backed by a government or bank and exists solely online, it can be difficult to establish a trustworthy reputation as a company that handles cryptocurrencies. The high-profile scandals that also plague the industry can make it seem downright impossible to operate as a dependable and honourable company.
That’s where online reputation management can help.
How the Crypto Market has been Affected by Negative News
While Bitcoin was the first and has garnered the most attention internationally, there are more than 10,000 cryptocurrencies on the market today. There has been lots of intriguing press surrounding crypto, including tales of early investors becoming multimillionaires on a grand scale practically overnight. Still, there has been just as much negative news coming out of the crypto world.
Cryptocurrency is a new concept to most of us and takes time and research to fully understand – something that many investors don’t do enough of. You can also lose the private key that gives you access to your coins, i.e. your investments, and being hacked or fall for phishing scams. Then there are the market’s massive and sudden peaks and valleys, plus the shocking scandals.
Most recently, FTX has dominated the news for their sudden collapse and bankruptcy, despite having risen to be the third-largest cryptocurrency exchange by volume. Founded in 2019 and peaking at over 1 million users, FTX has made several high-profile acquisitions and was recently valued at $32 billion.
After a major holder of FTT tokens (which were minted by FTX) announced that they would sell off their tokens, other customers moved quickly to sell off and withdraw their assets from the platform. Like any other bank run, billions of dollars were withdrawn before FTX stopped allowing customers to remove their assets. Former FTX CEO Sam Bankman-Fried admitted that the company needed to recover or raise $8 billion to get right with their account holders.
FTX has since acquired a new CEO and secured $740 million in cryptocurrencies, but many customers – including celebrities – have been on the losing end of a dramatic collapse. The story continues to play out, with the world watching.
What is Online Reputation Management?
Your online reputation comprises search results, images, videos, social media mentions, reviews, and profiles. These individual pieces come together to give people an idea of who you are. The people who search for you or your company and use these tools could be prospects, leads, customers, clients, or investors, and these tools will help them decide if they want to do business with you.
Everything you say online, or is said about you online, contributes to your online reputation and influences how people perceive you. Online reputation management seeks to promote, protect, and defend your online image through a combination of marketing, public relations, legal, and search engine optimization (SEO) strategies.
Suppose you feel that keeping your website updated and frequently posting on your preferred social media sites is enough upkeep for your company. In that case, you may be surprised to find out just how many sources people pull information from to make a judgment on your company. Review sites, job posting sites, community forums, and additional social media sites can all contain unmonitored content that ultimately costs you money.
There may also be brandjacking and cybersquatting happening on websites with domains similar to yours, and you aren’t even aware of it.
What to look for in an Online Reputation Management Company
Once you understand how important your online reputation is and how time-consuming it can be to monitor and influence it properly, you’ll want to look into an online reputation management company. Their full-time and full-service approach to brand management provides the kind of attention and experience you likely don’t have for this one element of your business.
By working with an online reputation management company, you can simultaneously push down negative search results while front-loading positive content into search engine results. Qualified companies will also use strategies like:
- Monitoring online mentions of an individual or brand and coordinating a thoughtful, rapid response.
- Publishing professionally written content on trusted websites with high search engine authority and maximum visibility.
- Interlinking high-impact positive web content.
- Optimizing existing websites and social media profiles to rank higher in the search results for select keywords.
- Contacting the source to edit or remove negative content.
- Filing a formal complaint with the search engine or webmaster.
- Promote Positive Customer Reviews.
- Article and Content Marketing to Blogs, News Sites, and Web 2.0 Sites.
- Business Profile Development.
- Social Media Profile Optimization.
- Press Release Distribution.
- Sponsor Contests and Giveaways.
- Online Reputation Monitoring.
This dedicated approach to online reputation management guarantees that you’re putting your best foot forward, and you should be able to see the difference in increased traffic to your websites and maximized revenue for your company.
How Top Rated ORM Firm Reputation Rhino helps Crypto Companies
Reputation Rhino is an award-winning ORM firm recognized by some of the world’s largest and most respected news media. Their customized solutions ensure that your company’s specific goals are met daily. They are accustomed to unusual situations and are adept at handling personal scandals and public relations challenges.
Crypto companies seeking to bolster confidence, overcome negative press, and expand their customer base can all benefit from working with a company like Reputation Rhino. A multifaceted approach that leaves no stone unturned ensures that negative search results are minimized while new, positive content is created and strategically placed where the most benefits are reaped.
Working with Reputation Rhino means that their team will be working daily to help you with the following:
- Business Reputation Monitoring to Help Make Smarter Decisions.
- Online Reputation Repair to Bury Negative Content.
- 5-Star Business Reviews that Establish Trust.
- Search Engine Optimization to Produce Quality Clicks to Your Website.
- Web Design & Development for a Visually Appealing and User-Friendly Website.
- Content Marketing to Give Your Brand Authority Above Your Competition.
- Social Media and PPC Management for Laser-Focused Lead Targeting.
As more customers flock to the burgeoning crypto market and companies find new and creative ways to service these customers’ growing needs, the flow of information online is speeding up. Rather than fall behind, it is time to invest in your company’s health – especially its online reputation. When it comes to people’s money, trust is paramount, as is being easily accessible. Reputation Rhino can help build your online presence and maintain it at the highest level.
As you prioritize online reputation management as part of your business growth strategy, you may be surprised by how quickly you see tangible results, including higher revenue and increased website traffic. Every company can benefit from these important metrics, so it’s time to consider an online reputation management company.